Our Story
Hi There!
Welcome to Sweeter Days, where every little moment deserves a sweet treat.
It all started in November 2023 during a casual conversation. Imagine chatting about how exciting it is to enjoy a chocolate from an Advent calendar every day leading up to Christmas. That’s when the lightbulb went off. Why should we wait until December to indulge in a daily chocolate treat? What if we could have this joy all year round?
The idea took shape quickly. Instead of counting down the days, what if we had a chocolate calendar that responded to life’s little ups and downs? A chocolate for the messy moments and the small victories. We envisioned a calendar where each window didn’t represent a date, but a relatable life scenario. Stuck in traffic? Open a window! Got into a nasty argument with someone? A little piece of chocolate might help your mood! And just like that, the concept for Sweeter Days was born.
We wanted something different, something that felt fresh and playful. That’s why we chose a 4×4 layout with 16 windows, steering clear of the festive feel. Our square calendar is all about everyday life and its surprises, minus the holiday connection.
After months of research, we realised nothing like this existed in the market. It was too good of an idea to pass up, so we decided to bring it to life. After all, we knew we’d buy it if someone else did, so why not be the first?
You can buy the products here
We all have one of those days
Sweeter Days: Our Commitment to Sustainability
At Sweeter Days, we’re not just about sweetening your day—we’re also dedicated to protecting our planet.
From the beginning, it was crucial for us to create a product that was fun and delightful, without compromising on our environmental responsibilities. We discovered that most Advent calendars use plastic trays, which are often non-recyclable and harmful to our planet. That wasn’t going to work for us.
Determined to find a better way, we embarked on a mission to make our calendars 100% recyclable. This journey wasn’t easy. We talked to countless manufacturers and faced many challenges, but we didn’t give up. Finally, we found a way to produce cardboard inserts and use recyclable materials for every part of our calendar, from the delivery boxes to the chocolate wrappers and the inner trays.
If you have any questions, you can write to us on the Contact page
Our commitment to sustainability means that every time you open a window on our calendar, you’re not just enjoying a sweet treat—you’re also making a choice that’s kind to the environment. We believe that every small step towards sustainability counts, and we’re proud to offer a product that reflects this value.
As we continue to grow, we’re constantly looking for new ways to improve and innovate. Our custom calendars can be tailored to fit anyone’s lifestyle, making them perfect for personalised gifts. Whether it’s for the friend who always misplaces their glasses or the coworker who’s always running late, there’s a Sweeter Days calendar for everyone.
Come and treat yourself to some wonderful sweets when things go wrong.
Which one do you fancy today?
Thank you for being part of our journey and for supporting a family-owned business. We hope our calendars bring a smile to your face and a touch of sweetness to your days.